Email Marketing Tips: Are You Compliant?

30th May 2020

Email Marketing Tips: Are You Compliant?

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Email Marketing Tips: Are You Compliant?

Hey biz owners! Let’s talk email marketing tips. You may know this already, but there are some of you who might not, so I hope this article is helpful in some way!

Email platforms have terms of use and acceptable use policies, which are individual to each platform. Some things (you might find surprising) are prohibited, which basically means that you are not allowed to include any of these things in the emails you send from these email marketing platforms. Examples of these include affiliate marketing, work from home opportunities and broker and rental services.

If you’re someone who uses an email marketing service, you’ll definitely want to check this out! I’m only going to look at four email marketing platforms here. There are many more, so make sure you do your research when choosing one to suit you!

Let’s take a look the prohibited uses for some of the most popular email marketing platforms…


MailChimp’s list of Prohibited Content

MailChimp is a widely used platform and offers a free plan. If you use MailChimp, be sure to check their list of prohibited content to make sure that you’re not breaching their terms.

Some of their prohibited content items include multi-level marketing, affiliate marketing, work from home and online work opportunities, digital assets, list broker and rental services.


ActiveCampaign’s list of Prohibited Content

Similar to MailChimp’s prohibited items list, ActiveCampaign also does not allow affiliate marketing, so perhaps not ideal for influencers who include affiliate links in their email campaigns. The list includes the expected disallowed content, but also includes network marketing and home working business models.


ConvertKit’s list of Prohibited Content

In ConvertKit’s acceptable policy, you’ll find prohibited items such as affiliate offers, insurance promotions and PayPal payment links.

This is another platform that might not be ideal for influencers who use affiliate links in their email marketing campaigns.


Sendinblue is based from Paris so could be a good option for those wanting to make sure that they’re GDPR compliant. Going by Sendinblue’s acceptable use policy, home working opportunities such as ‘get rich quick’ schemes are not allowed, nor is currency exchange or weight loss.

Key takeaways

When you’re looking for an email marketing platform (or even if you already use one!) it’s important to check and understand the terms and acceptable use policies, because the last thing you want after putting in the hard work building your email list, is to compromise the entire thing!

Influencers who use affiliate links should be particularly cautious, as this is a commonly featuredprohibited item.

Of course there are other things to consider when it comes to being complaint with email marketing, depending on where you are in the world. It’s always best to check that the service you’re looking into will suit your email marketing needs.

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