How To Get Featured On The Instagram Explore Page

5th January 2021

How To Get Featured On The Instagram Explore Page

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Are you wondering how to get featured on the Instagram Explore page? Following the recent Instagram updates and the changes to its algorithm, discovery is now at an all-time high!

Previously, Instagram users would only be able to discover content that had been tagged with the keyword they were searching for, or that had the keyword in a user’s profile name or bio. Whereas now, Instagram is featuring content which has that keyword in the caption or alt text.

In addition to this, using the in-app features that Instagram are pushing will increase your chances of getting featured.

For example, when Instagram rolled out Reels to all accounts in 2020, users who jumped on the bandwagon when Reels was very new vastly increased their chances of being featured on the Instagram Explore page.

What To Do To Get Featured On The Instagram Explore Page

When creating content on your grid, Stories, Reels, or IGTV, here are a few key things you can do to ensure that you give yourself the best chance of being featured on the Explore page:

Add a Location

Add Hashtags

Understand Best Times to Post

Consistently Create Quality Content

Prioritize Video Content

Optimize Your Bio With Hashtags & Keywords

Follow & Engage With Similar Brands

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